Trabajo
Jr. digital marketing specialist en confie seguros
Ubicación: Tijuana - Baja California - México
Fecha de publicación: 11 de Enero
Descripción
Anunciante: Profesional/Empresa
Nombre de la Empresa: Confie Seguros

Jr. Digital Marketing Specialist en Confie Seguros

RoleWorking alongside the SEM Manager and VP of Digital Marketing, the Jr. Digital Marketing Specialist will help grow the brand presence of Confie’s portfolio and attract new customers through online channels. As a member of the Digital Marketing team, the ideal candidate is extremely data-driven and comfortable with planning and executing on various stages of online campaigns.

Responsibilities• Manage day-to-day SEM campaigns to drive qualified traffic and leads to Freeway Insurance and other portfolio brands• Execute mobile ad network campaigns as well as dynamic search campaigns• Review campaign results and extract insights in order to improve search Marketing performance• Develop and implement new strategies to reach online advertising goals and deliver on established KPIs.• Continually evaluate and improve campaign effectiveness; engage in ongoing competitive analysis• Monitor campaign performance and budget, delivering progress and insight reports on a regular basis to the Marketing team and brand partners• Function as brand defender, auditing and managing the brand’s online reputation and identifying areas for potential improvement• Develop paid search copy for ads, landing pages, and other web elements• Research, create, and test keywords, descriptions, bidding strategies, ads, landing page content, URLs, and others to maximize lead results and quality of leads and traffic• Follow latest SEM/standards and industry trends to ensure optimal performance

Experiencia y requisitos:Job QualificationsHere is what you will need to be successful in this role:• BA or BS degree from a four year university• 2+ years of experience managing multiple paid-search (PPC) campaigns• Advanced experience using Google Analytics, Google Adwords, Adcenter, and related tools• Landing page testing experience (A/B)• Demonstrated skill using the Microsoft Office suite, with proficiency in Excel• Experience managing lead generation campaigns and experience with GEO-specific campaigns• Basic understanding of website programming language (HTML, CSS, Javascript)• Bilingual proficiency in English and Spanish; advanced verbal and written communication skills• Strong problem solving, multi-tasking, and organizational abilities

Preferred:• 2+ years of on-page SEM experience


Nivel: Marketing - Publicidad
Territorio: Tijuana, Baja California

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